January 6, 2021

Building Your New Brand in 2021

You know your company better than anyone else. You’ve spent countless hours refining your products and services, studying the market, and acquiring the right people, processes, and technology to launch your business and start driving revenue. But how much thought have you given to your brand?

Far from just a marketing catchphrase, your brand is the identity of your business at its very core. It’s how your customers will think of you and what will drive them to connect with you instead of your competitors. An experienced design agency like Underlined can help guide you through the process of creating a strong online brand that will stand out. Here’s how.

Research and discovery

The first step in brand creation is to get to the heart of how you view your products and services and the unique value they offer to your ideal audience. When you describe your business to someone, what words do you use? How do you differentiate your business from others in the market? Second, it’s critical to understand how your competitors are branding themselves and how well it resonates with potential customers. Branding is equal parts art and science. With the proper data in hand, we can begin to craft a brand proposition that will serve as the heartbeat for your business.

Brand proposition

Think of your brand proposition as the promise you make to your customers. What can you offer them that no one else can? As we explore the competitive landscape reveal your brand differentiators, we can begin to craft that unique promise as the foundation for your creative presence online.

Visual identity

As part of the creative branding process, we’ll create possible themes and associated logos that help illustrate your brand proposition and the visual identity you want to create for your company. Your brand should be recognisable and consistent, no matter where your customers find you or what device they use. From your font and typography to your company logo, to the graphics and icons you use for presentations and social posts--we will help you build a cohesive identity that instils trust and credibility with your audience.

Brand guidelines

Brand guidelines play a large role in the effort to ensure consistency for your new brand. We will create a guide for your chosen brand identity that will make it easy for current and future employees to conform to your logo and font styles, colour palette, tone of voice, and more.

Experience matters

As you build your new brand and image in 2021, rely on an agency with the expertise help your business stand out from your competitors. As a design agency in Bude, Underlined serves brands both locally and overseas. We deliver high-quality design and marketing materials that reflect your brand’s authentic voice and ensure an exceptional experience for your customers, whether they find you from their desktop or their mobile device.

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Based in Bude, Cornwall, we serve clients from all over the UK and even some overseas.
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