July 22, 2021

Logos and How They Are Used to Identify a Company

Cadbury, Range Rover, Kit-Kat, and of course, the BBC. These are all famous British brands that are recognisable as soon as they are mentioned.

That’s because each of these brands has well-established and well-designed logos that have been instilled in our minds over the years and decades. How could we forget them right?

Of course, “A logo is a graphic mark, emblem, symbol, or stylised name used to identify a company, organisation, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylised version of the company’s name if it has sufficient brand recognition,” according to the website Investopedia.

Other memorable logos that might come to mind include the iconic wave-like lettering on a Coca-Cola bottle, or the bold white letters spelling out “Heinz” on a can of British baked beans, How about the two famous Rs that make up the Rolls-Royce emblem placed underneath its Spirit of Ecstasy bonnet ornament?

Don’t forget the UK's well-known biscuit the McVities Digestive revered for its sweet, wheaty taste, crumbly texture, and always perfect for dunking in a cup of tea at high noon. 

Whether you read about these brands here or on a billboard, in a magazine, or see them on the television, they visually pop into your head. That’s because brand logos if done correctly, can make or break a company. A good, designed logo is easily recognisable, memorable, and of course, represents your vision.

If you’re starting a business, a brand, or a company you should consider having a well-developed brand logo created. The right logo will help your target market and/or audience identify with what you are trying to sell to them.

However, a logo is much more than a colourful graphic, and perfect lettering, it’s part of a bigger picture that helps build brand identity and what people will see. It can also ultimately build brand loyalty from your target market, audience, and beyond, as this is the goal.

Long Ago

Logos are surely nothing new and have been around for centuries as some suggest, “… history of logos goes back to ancient family crests, hieroglyphs, and symbolism. Early versions of logos developed in the Middle Ages (around 1300 AD), as shops and pubs used signage to represent what they did. The first modern logo designs were created in the early 1900s, evolving alongside mass printing.”

Bottom-line your well-designed logo must represent your brand identity exactly from the get-go as it will set your product apart from the rest of the crowd.

If you need help creating your perfect brand, contact Underlined today and let's see if we can help you with your Cornish brand.

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