It’s no secret that your website is the door that leads your customers to your products and services – and you want that door to have excellent curb appeal to attract and hold the attention of your audience. Most consumers visit a website multiple times before considering a purchase or making contact with the vendor, and 75% of consumers will judge the credibility of your product or service based on the design and functionality of your website.
With so many web design options available, it may seem daunting to choose the right one to attract the right attention. While it may seem simple enough to select a basic WordPress template and hit “publish,” there is a better, more effective option that will draw your visitors through the door and into your site. Here are a few ways a custom-built WordPress site will help your business succeed in 2021.
WordPress is known for its simple content management features and intuitive templates. But it’s also easy to tell when you’re browsing on a plug-and-play WordPress site that is straight from the box without any customisation. A custom-built site retains all of the ease and simplicity of WordPress, but with the features and design elements that pertain directly to your business.
For example, if you have a property rental business and you’d like to include a virtual tour to capture the uniqueness of your rental, a custom-built site can use your photos and videos as the centrepiece, drawing visitors into the imagery instead of losing them in blocks of text.
Likewise, if there are website features you don’t wish to include, you can streamline your site to offer only the content and functionality that is most relevant and appealing to your ideal buyer.
A custom WordPress site is built to your specifications. You define the features and functionality you want to include, and an experienced website services company will develop your site to meet your needs. With an off-the-shelf template, you’ll need multiple plug-ins to achieve the look and functionality that you want. Those plug-ins are at risk of breaking and needing frequent updates. Instead of tacking on features and functionality piece by piece, a custom-built site uses simple functions and commands to create a strong foundation with fewer moving parts and much less risk of malfunction.
We live in a mobile-first society. Consumers are constantly shopping on their tablets and mobile devices, and they expect the same experience when they are on the go as when they are at their desk. A custom-built site can be mobile-optimised and thoroughly tested to create an exceptional experience for your customers no matter where they find you.
From better SEO to streamlined content management, a custom-built WordPress can elevate your online presence and help you connect with your audience more effectively. As a web design company in Bude, Cornwall, Underlined has over 20 years of experience in web design for companies in Cornwall and throughout the UK. Contact the team today to discuss an affordable, custom site that is purposefully designed for your business.